DC Indoor Air Quality
A lead-generating website for an air duct and HVAC cleaning company in St. Louis, designed to build trust and turn visits into quote requests.
DC Indoor Air Quality Solutions cleans air ducts, dryer vents and HVAC systems for homes and businesses around St. Louis, and has been licensed and insured since 2010. The site needed to explain a service people rarely think about and make requesting a quote effortless.
The challenge
Duct cleaning is an unfamiliar purchase, and homeowners are wary of inviting a stranger into their home. The design had to earn trust quickly and keep the phone number and quote request within reach at all times.
Designing for the people who use it
- 01Homeowners worried about dust, allergies or air quality
- 02Businesses maintaining their HVAC systems
- 03People comparing local providers before they call
From first visit to the next step
- 1
Understand the benefit
“Cleaner air starts with a cleaner HVAC system” explains the value in one line.
- 2
See proof
Licensed & insured, serving St. Louis since 2010, residential and commercial.
- 3
Explore services
Duct, dryer vent and HVAC cleaning, each explained simply.
- 4
Know what happens
Four simple steps remove the uncertainty of booking.
- 5
Request a quote
Quote button and phone number stay in the header on every page.
Page structure
The homepage is planned as a sequence of sections, each answering the next question a visitor has. Below is that structure as a low-fidelity wireframe, with the site’s main navigation.
Colour, type and components
- Deep green#0A1714
- Forest#0D1F1A
- Teal#1FB89A
- Mint#3FE0C5
- Linen#FAF8F3
- Sage grey#6C7B76
- 01A deep green palette with drifting particles shows clean airflow without stock photos of dusty ducts.
- 02Fraunces italics add warmth to a technical service, while Inter keeps the details easy to read.
- 03The phone number and “Request a Quote” stay in the header, so the next step is always one tap away.
Designed for every screen
Development and launch
- 01WordPress with a custom design, so the owner can post updates and blog articles.
- 02Search title aimed at “Air Duct & HVAC Cleaning St. Louis”.
- 03Contact form and click-to-call phone number for quote requests.
- 04Facebook and Instagram links to support social campaigns.