V.E.S.P.A.
Website and online ordering for an Italian restaurant in Lund and Malmö, Sweden: table booking, takeaway, catering and an Italian supermarket.
V.E.S.P.A. serves Italian food “like at nonna’s” in Lund and at Davidshall in Malmö, along with catering, tastings and an Italian supermarket. The site brings it all together and lets guests book a table or order takeaway from the right restaurant.
The challenge
Two restaurants each have their own menu, phone, booking and takeaway, plus catering, tastings and a shop. Without careful structure, the menu becomes a maze.
Designing for the people who use it
- 01Local diners in Lund and Malmö
- 02Takeaway and online order customers
- 03Companies ordering catering
From first visit to the next step
- 1
Pick your restaurant
Lund and Davidshall sit side by side on the home page, each with its own phone number.
- 2
Menu & info
Each location has its menu, opening hours and details.
- 3
Book or order
Book a table or order takeaway, tied to the chosen location.
- 4
Discover more
Catering, grappa and beer tastings, and the Italian supermarket.
- 5
Order online
The online shop handles orders such as seasonal Christmas bags.
Page structure
The homepage is planned as a sequence of sections, each answering the next question a visitor has. Below is that structure as a low-fidelity wireframe, with the site’s main navigation.
Colour, type and components
- Vespa red#E0212A
- Deep red#D1121B
- Charcoal#323232
- Warm white#FCF6F1
- Black#000000
These are licensed fonts, so the samples here use a stand-in.
- 01The home page splits into Lund and Davidshall straight away, so every action is tied to the right restaurant.
- 02Red ribbon-style buttons echo Italian signage and stand out over food photography.
- 03Hand-drawn display type and the retro Vespa illustration give the brand its playful character.
Designed for every screen
Development and launch
- 01WordPress with WooCommerce for online orders.
- 02Page caching (WP Rocket) for fast loading.
- 03Cookie consent, Google Analytics and an accessibility statement.